USM NYC MIDTOWN by Ben Ganz
Launching designer Ben Ganz's second collection with USM for PIN–UP HOME during NYCxDesign, the collection debuted at the legendary Bergdorf Goodman in New York City.
USM Modular Furniture announces the launch of USM NYC MIDTOWN in collaboration with Swiss designer Ben Ganz for New York-based PIN–UP HOME. Following the success of USM NYC in 2022, the first USM multi-piece collection released in partnership with an independent designer. USM presents a refined extension of Ganz’s original vision.
USM NYC MIDTOWN features four signature configurations, selected from the most popular designs in the original collection. Each piece is inspired by New York’s urban design typologies, reflecting the city's dynamic architectural landscape. For the MIDTOWN edition, Ganz employs a monochromatic palette of black and white, emphasising timeless elegance and structural sophistication. With this second offering, USM continues to push the boundaries of modular design, reinforcing its commitment to innovation and Swiss craftsmanship.
The USM NYC MIDTOWN collection made its public debut in midtown Manhattan during New York Design Week 2025. The launch includes a special presentation in the iconic Fifth Avenue windows of Bergdorf Goodman’s Men’s Store, along with a pop-up installation on the store’s third floor. The presentation was conceived by Ganz, in collaboration with Shane Ruth of Bergdorf Goodman.
As part of the launch, an accompanying campaign conceived by Ganz presents the collection in a domestic setting, showcasing the versatility of the pieces as they hold books alongside unexpected household items such as teddy bears, inflatable toys, and even bananas.
About Ben Ganz
Ben Ganz is the Swiss-born founder of Office Ben Ganz, a New York-based agency specialising in creative direction and object design. Ganz studied with Sheila de Bretteville at Yale School of Art, where he obtained his M.F.A in graphic design. Among his commercial clients are Burberry, Nike, FKA Twigs, and Prada. He has collaborated on books and exhibitions with artists such as Hito Steyerl and Tunji Adeniyi-Jones and he created the signage and catalogue for Julia Stoschek Collection’s most recent exhibition, Worldbuilding, curated by Hans-Ulrich Obrist. Since 2020 Ganz has been the art director for the architecture and design magazine PIN–UP.
officebenganz.com / @officebenganz
About PIN-UP HOME
PIN–UP HOME is a New York-based platform specialising in design objects and contemporary home and lifestyle accessories. Founded by Felix Burrichter, Ben Ganz, and Kristin Hrycko, the team behind PIN–UP magazine. PIN–UP HOME collaborates with leading brands and designers, including de Sede, GRAU, and Shayne Oliver, to create unique designs at any scale, from individual pieces to entire capsule collections. PIN–UP HOME’s mission is to provide new dynamic perspectives for home design through quality objects and innovative ideas. USM Modular Furniture is PIN–UP HOME’s inaugural partner.
About Bergdorf Goodman
A New York landmark since 1901, Bergdorf Goodman represents the global pinnacle of style, service and modern luxury. With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 58th Street — the crossroads of fashion — is a singular destination for discerning customers around the world. BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and women in an unparalleled online shopping experience. Bergdorf Goodman is part of Saks Global’s portfolio of top luxury retail brands and real estate assets.
