"My first encounter with USM dates back to a trip to Switzerland while studying in Europe. It’s been at the top of my design furniture wish list ever since."

Billy, a global snow traveller and content creator, has visited over 50 countries and hit the slopes of more than 200 ski resorts on seven continents. He owns more than 500 snowboards and is dedicated to sharing his knowledge and culture of snowboarding in China and abroad.

BOARDROOM, a snowboard get-together that is unique in the world, bridges the outdoor snowboard culture and the vibrant urban life of metropolis Shanghai. Unlike traditional snow equipment stores, it hosts over 100 events annually, creating a relaxed and open space that encourages people to explore the outdoors and connect with nature.

"When designing the BOARDROOM I was looking for an appropriate way to showcase the beauty of snow equipment and my snowboard collection that would reflect my personality. The versatility of USM, the wide range of colours and refined metal texture immediately reminded me of snowboard graphics and the metal edges of snowboards."

Driven by this inspiration, Billy and USM worked for nearly two years to achieve a seamless fusion between furniture and his precious collection – his passion.

"Snowboard graphics are a form of artistic expression and as USM is a regular feature in galleries and museums, we chose it to showcase my snowboard collection."

Stepping into the BOARDROOM space, the colourful USM Haller trolley, which is reminiscent of the abstract art of Piet Mondrian, sets the tone and echoes the colourful snowboards displayed above.

In another corner of the space sits another unusual USM display cabinet that holds a unique collection piece. Illuminated by USM Haller E lighting, the board is embedded with turntables on both sides and a DJ mixing console in the centre, reflecting its origin as a limited collection piece from a collaboration between the legendary snowboard brand BURTON and the iconic American hip-hop crew RUN-DMC. Billy acquired this rare piece at a charity auction, with only 13 in existence worldwide.

The Snowboard History Museum, a highlight of BOARDROOM, showcases Billy's vintage collection. Exhibits are presented through USM display islands in steel blue, with glass top panels, and USM Haller E lighting, celebrating the golden era of snowboarding.

"During the installation, we reconfigured a cabinet to better suit the spatial aesthetics and storage needs, transforming it into two separate cabinets with distinct functions, placed in different locations. The process of evolving the final design is always exciting. Even in the final phase, we continued refining the layout and design based on requirements."

Billy's office, equipped with USM furniture, links his snowboarding passion with design. The USM Haller table, black USM cabinets, and Eames furniture create a cohesive and stylish workspace.

USM offers a structured solution for displaying snow gear, pushing snowboarding beyond the sport’s traditional boundaries. This collaboration represents a breakthrough in integrating snow sport with innovative furniture design.